Since our founding in the 1970s, High End Systems has become a leader and innovative force in the entertainment lighting industry.

Based in Austin, TX, we are led by a diverse management team recruited from various fields to accommodate exponential global growth in a rapidly changing industry.

Bill Morris
Chief Executive Officer

Joined HES in March 2003. Since that time, Morris has been responsible for implementing strategic channel development programs with focus on new business development. Most recently, he has focused on the rejuvenation of European sales, delivering the largest revenue increase in company history. Prior to HES, Morris held various executive level positions with Dell Computer Corporation and also was founder and Managing Partner of CoMark Technologies Inc., a marketing consulting company serving the software and telecommunications industry.

Richard Belliveau
Chief Technology Officer & co-founder

Belliveau, along with his partner Lowell Fowler had a vision in the early years that has evolved into developing a company built on technological innovation. Known by most as the "technology pioneer," Belliveau has developed many lighting instruments that revolutionized the industry. The most recent developments of the digital lighting products, (DL.1 and DL.2), followed by Showgun have once again reinforced High End's position as industry innovator. Belliveau holds over 64 U.S. patents and is a recipient of the industry's "Wally" award for lifetime achievement.

Lowell Fowler

Currently serves as a director for HES. In 1972, along with wife Sue, he founded Blackstone Audio Visual, a production company marketing to touring groups and special events. In 1986, along with partner Belliveau, High End Systems began wholesaling lighting products to the entertainment industry on a global basis. Shortly thereafter, the company moved into the design and manufacturing of microprocessor-based lighting fixtures and control systems. In addition to serving as CEO and/or President of the company for over 25 years Fowler has held various capacities primarily in the sales and marketing organizations. He is currently a member of the senior management group and serves on the Board of Directors. He holds a Bachelor of Science in Communications from the University of Texas.

Becky Koester
Director of Human Resources

Joined HES in 1991 with responsibility for the development and implementation of an HR organization. Prior to HES, Koester was a Director of Human Resources for Dell Computer Corporation and worked for Electronic Data Systems in the areas of training, staffing and corporate communications for a 10-year period. She received her Bachelor of Science degree in Communications from the University of Tennessee.

Jeff Pelzl
Product Marketing Director

Began with HES in the manufacturing organization as a Production Supervisor in 1990. He quickly moved into a Product Manager role and from there he moved into the Service organization, where in 1997 he was ultimately named Director of Worldwide Customer Service. In January 2006, Pelzl assumed additional responsibilities for all sales efforts.

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